10% off today
Your Founding 45 launch price is £13.49 per bag.
Free UK delivery over £20Founding 45: 10% off now and for lifeWhole bean or drip grind
Founding 4510% off launch offer
Coffee for people
who set the standard
Built for the first ones in.
Football-inspired coffee for coaches, players, grafters and anyone who believes preparation starts before the whistle.
The people who backed us early
Be one of the Founding 45.
The first 45 bags sold are 10% off. Buy one and your email earns Founding 45 status: at least 10% off First One In coffee for life, plus recognition as one of the people who supported the brand from the very start.
45 of 45 founding bags currently available
10% off for life
Use the same email and your founder saving is recognised.
Part of the story
Founder recognition for backing First One In from day one.
Choose your fuel
Two blends. One standard.
Pick your coffee, choose Whole Bean or Drip Grind, and get free UK delivery when your order reaches £20. Local handover is also available by arrangement.
01
12OZ
Founding price
Smooth. Balanced. Reliable.
Gaffer's Blend
The everyday all-rounder
A 100% Arabica Colombian FTO dark roast with chocolate, caramel and a smooth finish. Made for early mornings and long sessions.
Coffee details and tasting notes02
12OZ
Founding price
Bold. Smooth. Unstoppable.
High Press Espresso
The full-pressure option
A bold 100% Arabica dark roast made for espresso, with rich crema and enough presence to stand up beautifully through milk.
Coffee details and tasting notesThe First One In standard
The work starts before anyone is watching.
First One In was built around a simple idea: the habits nobody applauds are usually the ones that separate you. The alarm. The first rep. The extra detail. The coffee before it all begins.
Set tomorrow's standardTurn up early
Momentum starts before the day gets noisy.
Get the details right
The small things are only small until they add up.
Raise the bar
Your standard becomes the standard around you.
The story behind the coffee
Born from football. Built around coffee.
I'm Alex. I work in football, coach in football and drink an unreasonable amount of coffee around it. First One In brings those two parts of my life together.
It is coffee made for the early starts, long journeys, session plans, matchdays and conversations that make the game what it is.
Read the full storyFree delivery over £20