Shop coffeeFrequently asked questions
Everything before kick-off.
Coffee, grind choices, Founding 45 membership and getting your order into your hands.
01 · What makes First One In a football coffee brand?
The brand was created by Alex from a life working, managing and coaching in football. The blends, names and story are shaped by early starts, matchdays, long journeys and the people who keep the game moving.
02 · Is it a good coffee gift for a football coach?
Yes. Gaffer's Blend was designed as an easy-drinking all-rounder, while High Press Espresso suits somebody who prefers a bolder espresso-style coffee. Both are available as whole bean or drip grind.
03 · Should I choose Whole Bean or Drip Grind?
Choose Whole Bean if you have a grinder and want to grind fresh for your preferred brewing method. Choose Drip Grind for filter coffee makers, pour-over brewers and many cafetières. If you are unsure, email us before ordering.
04 · What is the Founding 45?
The first 45 bags sold receive 10% off their launch purchase. The buyer's email then receives Founding 45 status and at least 10% off First One In coffee for life.
05 · Can I meet Alex to collect my Founding 45 coffee?
Choose free local handover at checkout if you are in SE London, Essex or Kent. We will then contact you to arrange it. Handover elsewhere may be possible when Alex is travelling with work, but please email before choosing it.
06 · Do I have to be photographed?
Absolutely not. Alex would love to document the Founding 45, but a photograph is always optional and will only be shared with your permission.
07 · How quickly will my coffee be sent?
Orders are dispatched within 2 working days. Standard UK delivery is normally expected within a further 2 to 5 working days.